“We have something new to say about building, running and growing (or not growing) a business”

This book offers some sage advice for anyone who’s ever thought of starting their own business. It makes for a light and entertaining read by the owners of 37 Signals.

The focus is primarily effectively based on the Japanese philosophy of Wabi-Sabi, ie valuing character and uniqueness over a shiny facade. Their advice is based on paring things down to the essence, staying true to your values.

They offer suggestions on how to do more with less, be more productive, and to focus on yourself and not your competition.

Key takeaways:

• Get into the rhythm of making decisions
• For effective meetings, have a clear agenda and invite as few people as possible
• Good enough is usually fine, at least initially
• Create some quick wins to get your product/service into your customers hands as soon as possible
• When estimating projects, break them down into small chunks
• Break a long to-do list into a number of smaller lists
• Learn to say no!
• Build an audience by sharing information/knowledge